SOFT SAVING: A LIFESTYLE SHIFT FOR GEN Z

Soft Saving: A Lifestyle Shift for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success followed a familiar pattern: earn gradually, conserve strongly, purchase a home, and plan for retired life. But Gen Z is coming close to cash with a fresh point of view. Instead of focusing exclusively on lasting buildup, this generation is prioritizing equilibrium,

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